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Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future


Research papers

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time


Research papers

Alice in customerland

Year 2025: customers are now craving more human care in data driven customer journeys. Envision how augmented research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
September 4, 2017
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Citation

Bordenave, R. (2017a, September 04). Alice in customerland. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/alice-in-customerland


Research papers

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
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Citation

Bordenave, Singler, Bressoud and Waintrop (2014a, September 10). French government: Nudge me tender. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/french-government-nudge-me-tender-8337


Research papers

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sylvie Darier
Company: BVA Group
February 1, 1996
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Citation

Darier, S. (1996a, February 01). Farmer's needs and expectations in regard to technical and service innovations. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/farmer-s-needs-and-expectations-in-regard-to-technical-and-service-innovations


Research papers

How car advertising works?

Car advertising provides a privileged field to analyze how advertising works, given the weight of the investments, and the level of consumers' involvement. For 10 years, B.V.A. has collected data on several European countries on the impact of the...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Michel Brulé, Gilbert Saporta
Company: BVA Group
June 15, 1995
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Citation

Brulé and Saporta (1995a, June 15). How car advertising works?. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/how-car-advertising-works-


Research papers

How to forecast the European crop rotation and its economic consequences

In 1993 B.V.A. and A.I.G.C. (Agro Industries et Grandes Cultures) pooled their experiences to offer their clients an economic observation during the 1st year of the CAP Reform. B.V.A. survey was conducted in 7 European countries. The sample was...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Sylvie Darier, Emmanuel Gras
Company: BVA Group
June 15, 1994
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Citation

Darier and Gras (1994a, June 15). How to forecast the European crop rotation and its economic consequences. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/how-to-forecast-the-european-crop-rotation-and-its-economic-consequences


Research papers

Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France

BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Odile Peixoto
Company: BVA Group
June 15, 1992
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Citation

Peixoto, O. (1992a, June 15). Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/comparative-perceptions-and-attitudes-of-farmers-and-the-general-public-faced-with-environmental-problems-in-france


Research papers

Audience measurement and communication effectiveness

Every day, managers of T.V, channels, in France like in most other western Countries, receive in their office tables and graphs showing the day before audience of T.V. broadcasts. They discover the number of viewers at each time segment throughout...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michel Brulé
Company: BVA Group
June 15, 1992
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Citation

Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness