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Webinars

System 0 is the key to success with systems 1&2

In the past, implicit and explicit responses to stimuli were gauged in a testing (non-natural) environment.In the scientific community, people most often distinguish only between system1 and system2, and consequently have to put perception into...

Catalogue: Webinars 2020
Author: Jeff Ephraim Bander
Company: eye square
November 12, 2020

Research reports

Advertising testing for Vedra

Ciba-Geigy has developed a new skincare product calledVedra. It is a moisturizing lotion based on ingredientsfrom the aloe vera plant. Preliminary research has been undertaken to examine attitude to skincare and to aid in the development ofpotential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973

Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975

Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975

Research reports

Report on advertisement testing on Super Weedex

Geigy has developed a selective weed-killer named'Super Weedex' for paths and drives. This product isan extension of their existing product 'Weedex', the new product both removing any existing weeds andpreventing more weeds from developing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1970

Research papers

New possibility of comparative testing of advertisements

About two years ago at the Danish Gallup Institute, we began to work on the problem of finding new methods for comparative testing. We wanted to work out a technique, which would abolish "don't know" answers and, furthermore, separate the wording of...

Catalogue: ESOMAR Conference 1960
Author: J. Lorenz-Christensen
June 15, 1960