Abstract:

Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.

Markets keep changing, competitors multiplying, and new innovations can become obsolete in the wink of an eye. To adapt, companies must encourage insightful problem-solving, bringing actionable learnings to the business more quickly. This means insights teams have to do more with less. Research processes need to be streamlined and improved across organizations, to deliver answers to questions at the speed of the business.

In this joint session between Zappi and Market Logic, we?ll learn how technology helps insights teams and organizations to overcome this challenge. Zappi, the leading ad & innovation testing platform, and Market Logic, the leading insights platform for scaling insights-driven decisions, will discuss integrating research processes and modern research methodologies with best-practice knowledge management capabilities. This includes tips & tricks from their experience working with the world?s best brands.

Key takeaways:

•  How to boost research productivity by digitizing manual processes so your team can focus on improving outcomes
• Support the business by democratizing data, socializing ideas and making decisions a collaborative process
• Strengthen your knowledge asset by updating it with intuitive, ready-to-use insights
• Help your teams to find more answers, meaning less admin and more time-solving problems