Resources Library by ANA

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024

Author: Leonardo Valente

April 24, 2024

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

November 22, 2023

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023

Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina

September 29, 2023

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023

Author: Minh Nguyen

September 27, 2023

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023

Author: Minh Nguyen

Company: Google

September 27, 2023

Applying AI to real shopper behaviour in real stores

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Simon Ford

Company: Shopper Intelligence

November 2, 2020

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival

Authors: Damián Suárez, Sebastián Silva

Companies: Givaudan, Mega Research

October 19, 2020

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020

Authors: Jeff Marshall, Rogier Verhulst

Companies: Protagonist, LinkedIn

September 15, 2020

Artificial Intelligence: Q&A Session

Q&A Session, Artificial Intelligence. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Rajul Jain, Pavi Gupta

June 11, 2020