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Insights On Auto-Pilot

Date of publication: November 22, 2023

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

Abstract:

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data folks, it was best to ascertain the merits of this belief by creating an experiment around this hypothesis.

Vidya Venugopalan

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Sridhar Venkatasubramanian

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Jayavel Sekar

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Rahul Bhardwaj

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Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved March 18, 2025, from


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Citation

Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/pilot-qualitative-research-on-project-ff