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Videos

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Toshimitsu Sekii, Yohei Takeshita
Companies: Twitter, Kantar
November 2, 2020
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Citation

Sekii and Takeshita (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans--11643


Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020
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Citation

Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/purpose-in-asia


Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
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Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/purpose-in-asia-11647


Research papers

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete
Companies: Kantar, Entel
October 19, 2020
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Citation

Bonnet, Maldonado, Carrasco and Navarrete (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom


Videos

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Andrea Maldonado, Catalina Bonnet
Companies: Entel, Kantar
October 19, 2020
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Citation

Maldonado and Bonnet (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom-11629


Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020
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Citation

Smith, J. (2020a, September 17). Customer-centricity post-pandemic. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/customer-centricity-post-pandemic


Videos

Time to destroy the online façade

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

Catalogue: Insights Festival 2020
Authors: Joleen Chan, Vardhini Ramesh
Company: Kantar
September 17, 2020
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Citation

Chan and Ramesh (2020a, September 17). Time to destroy the online façade. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/time-to-destroy-the-online-facade


Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859


Videos

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019
Authors: Kyle Findlay, Horacio Gonzalez
Company: Kantar
November 10, 2019
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Citation

Findlay and Gonzalez (2019a, November 10). Integrated insights engine. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/integrated-insights-engine