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Research papers
Trends that impact and transform the Latin consumer
Catalogue: Vision and Values 2021
Author: Mariela Mociulsky
October 25, 2021
Research papers
5 trends shaping customer insights in 2020
On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
Research papers
Vision Y
In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...
Catalogue: Congress 2014: What Inspires?
Authors: Simona Sbarbaro, Giuseppe Tonolini
September 10, 2014
Research papers
The future foundation digital download
The Future Foundation presentation, tailored exclusively for ESOMAR, is designed to stimulate debate, inspire ideas and encourage interaction. As well as setting the scene with an overview of the latest events in the world of digital, several new...
Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Richard Nicholls
June 23, 2013
Research papers
24/7 diginography
This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...
Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan
Company: INTAGE HOLDINGS Inc.
April 7, 2013
Research papers
Socialised research
We are now citizens of a socially networked mobile world where the default setting is âalways onâ. Embedded within the digital life streams of the millions of people online lies an abundance of data â in pictures, videos, words and...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong
Company: Ipsos MRBI
September 13, 2012
Research papers
Breaking the mirror
Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Jon Rodriguez, Isabella Hoi Kee Wong
Company: Philips International
October 26, 2011
Research papers
Coffee mavens and the global search for the ultimate experience
This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roberto Cappuccio, Peter Kenny
Company: Colmar Brunton
March 20, 2011
Research papers
