Abstract:
Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological approach chosen for each research project and the implications for research set up and execution are addressed. Specifically the presenters argue that we need to move from anonymous respondents to a community of participants, from side line observations to engaging provocations and from interrogations to conversations.
This could also be of interest:
Webinars
Mirror, mirror on the wall
Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
Research Papers
Silence behind the mirror
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
Research Papers
Mirror, mirror on the wall
Catalogue: Congress 2015: Revelations
Authors: Hetta Bramley, Kristin Hickey
 
October 1, 2015
