Resources Library by ANA

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019

Authors: Jeffrey Mercer, Marian Anderson

Company: Microsoft

November 10, 2019

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019

Author: Barry Jennings

Company: Microsoft

November 10, 2019

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019

Authors: Jeffrey Mercer, Marian Anderson

Company: Microsoft

November 10, 2019

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019

Author: Barry Jennings

Company: Microsoft

November 10, 2019

Fusionovantion!

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Guy White, Jean-Marc Bolinger

November 11, 2018

Pan-European crowd sourcing puts innovation back at the heart of Europe's #1 workplace water and coffee provider

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation. Eden Springs needed a way to recapture the needs of the customer if...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Guy White, Jean-Marc Bolinger

November 11, 2018

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: Congress 2006: Foresight

Authors: Oliver Loch, Patricia Kidd

Company: Harris Interactive (Europe)

June 15, 2006

Revue Française du Marketing (Juillet 2005)

Avec ce numéro, nous offrons à nos lecteurs plusieurs études et recherches de stratégies d'entreprises dans les canaux de distribution.Les contributions abordent des thèmes très variés et concernent les nombreusesoptions...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2005

Strategic issues in European cross border mergers and acquisitions

Acquisitions are a principal way in which companies grow and expand. Therefore, the strategic implications of them are of considerable importance. However, reasons for acquisition are not always strategic in nature. The decision to acquire a company...

Catalogue: Seminar 1990: Countdown to 1992

Author: Willem van Someren Gréve

June 15, 1990