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Videos

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Yoshiaki Saito
November 22, 2023

Research papers

Videos

Research papers

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023

Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021

Webinars

Unboxed: The power of the subscription economy in food & beyond

Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service...

Catalogue: Webinars 2021
Authors: Fiona Battle, Saurabh Bhandari, Jad Rahme
Company: Streetbees
May 27, 2021

Webinars

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
February 23, 2021

Webinars

Why online research is your best strategy continuing to 2021

With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a...

Catalogue: Webinars 2020
Authors: Jonathan Asher, Andrea Ceran, Irena Pavlovic, Jane Nedinkovski, Vladimir Matic
Company: EyeSee
November 24, 2020

Videos

Getting to know you

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal...

Catalogue: Congress 2018
Author: Paul Twite
Company: Toluna
September 23, 2018