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Research papers

Psycho-technology and consumer research

Psycho-technology derives from the practical needs of modern engineering. Similar needs for similar reasons exist in other parts of modem culture and therefore these needs operate also in marketing and for the consumer. Three implications from...

Catalogue: ESOMAR Congress 1964
Author: Jack G. Field
June 15, 1964
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Citation

Field, J. G. (1964a, June 15). Psycho-technology and consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psycho-technology-and-consumer-research


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research


Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962
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Citation

Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase


Research papers

Forecasting in consumer research

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
September 9, 1961
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Citation

Schlaepfer, C. (1961a, September 09). Forecasting in consumer research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-


Research papers

Forecasting in consumer research (German)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-german-


Research papers

Forecasting in consumer research (French)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-french-


Research papers

Future perspectives in the field of consumer research

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hans Khuner
Company: Unilever
June 15, 1961
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Citation

Khuner, H. (1961a, June 15). Future perspectives in the field of consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research


Research papers

Future perspectives in the field of consumer research (French)

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hans Khuner
June 15, 1961
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Citation

Khuner, H. (1961a, June 15). Future perspectives in the field of consumer research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research-french-


Research papers

The consumption pioneers

Pioneer consuming is often related to income and age of the consumer. Not completely however, nor is it always true. Pioneer consuming to a certain extent covers many product groups, durables as well as small ticket items. However--specific product...

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers