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Videos
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Citation

(2022a, September 23). Lunch Discussion 75 Innovations in MR. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/lunch-discussion-75-innovations-in-mr


Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2018
Authors: Lucy Davison, Lauren Raby
November 13, 2018
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Citation

Davison and Raby (2018a, November 13). The great internal communication experiment. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment


Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
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Citation

Rayner, Cox, Hall, Osborne and Banerji (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker-9475


Videos

Fusionovantion!

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Guy White, Jean-Marc Bolinger
November 11, 2018
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Citation

White and Bolinger (2018a, November 11). Fusionovantion!. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/fusionovantion-


Videos

Value of vir-ture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
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Citation

Rustogi, K. (2018a, November 11). Value of vir-ture. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/value-of-vir-ture


Research papers

Value of vir-ture: Virtual understanding culture

This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
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Citation

Rustogi, K. (2018a, November 11). Value of vir-ture: Virtual understanding culture. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture


Research papers

Pan-European crowd sourcing puts innovation back at the heart of Europe's #1 workplace water and coffee provider

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation. Eden Springs needed a way to recapture the needs of the customer if...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Guy White, Jean-Marc Bolinger
November 11, 2018
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Citation

White and Bolinger (2018a, November 11). Pan-European crowd sourcing puts innovation back at the heart of Europe's #1 workplace water and coffee provider . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/pan-european-crowd-sourcing-puts-innovation-back-at-the-heart-of-europe-s-1-workplace-water-and-coffee-provider-


Videos

Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Adrian Terron
November 11, 2018
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Citation

Terron, A. (2018a, November 11). Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/editing-the-customer-centricity-gene-for-the-next-century


Research papers

1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Adrian Terron, Kavita Mahto
November 11, 2018
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Citation

Terron and Mahto (2018a, November 11). 1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/1500-000-000-100-000-000-150-editing-the-customer-centricity-gene-for-the-next-century