Abstract:
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change insight communication for good.
This could also be of interest:
Videos
The great internal communications experiment
Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
 
September 23, 2018
Webinars
The great internal communication experiment
Catalogue: Webinars 2019
Author: Lucy Davison
 
March 18, 2019
Research Papers
The great internal communications experiment
Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
 
September 23, 2018
