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Videos

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
November 22, 2023

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Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023

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Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
Companies: L'Oréal, Mobile Digital Insights
September 28, 2023

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Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022

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Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

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Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020
Authors: Urpi Torrado, Arlette Leumbou
September 16, 2020

Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019