Abstract:
This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.
Date of publication: November 10, 2019
Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Abstract:
This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.
This is a long description of some author details.
This is a long description of some author details.
Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual
Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-big-data-lab
Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-big-data-lab
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
Research and decision | Authors: H. S. Rich, J. S. Smith |
Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-big-data-lab