Resources Library by ANA

Small is beautiful

This paper will demonstrate the improvements to the user achieved by switching from centralised data-processing to decentralised processing, using Personal Computers.

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Authors: Hans van den Anker, Danny A. Nijburg

June 15, 1988

The importance of being the first in a rapidly growing market

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there...

Catalogue: Seminar 1985: Quality In Publishing

Authors: Jukka Miettinen, Jorma Sairanen

November 27, 1985

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Yves Rickebusch, Bernard Masoliver

June 15, 1984

Dial +613 612.145 for Australian tourist information

Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Roy Morgan

Company: Roy Morgan Research Pty Ltd

June 15, 1983

Experiment on a consumer computer communication system

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean-Jacques Bertrand, Marianne de Souza

June 15, 1982

Experiment on a consumer computer communication system (French)

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean-Jacques Bertrand, Marianne de Souza

June 15, 1982

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Alain Meyer

November 1, 1979

September 1989

It is interesting to note that computerized information retrieval is both the source of the problem and its solution. By this I mean that the availability of vast quantities of information is made possible by the databanks while, in turn, methods of...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Samuel A. Wolpert

June 15, 1979

Coming to terms with terminals

Without wishing to be openly critical of current methods of research analysis I would like to suggest that data is often accepted at face value because it is thought to be uneconomical or inconvenient to subject the data to more critical testing....

Catalogue: Paper 1978: Analysis of Data

Author: Richard E. Kottler

February 1, 1978