The importance of being the first in a rapidly growing market

Date of publication: November 27, 1985

Abstract:

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there was beginning to be room on the market for a home computer magazine, and because Tecnopress had the editorial resources to publish one more magazine, we decided in January 1984 to launch a basic magazine aimed at home computer users.

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