You searched for: "*"

The results has been filter on Tags containing Computer.
ANA has found 17 results for you, in 141 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Experiment on a consumer computer communication system

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Jacques Bertrand, Marianne de Souza
June 15, 1982
×

Citation

Bertrand and de Souza (1982a, June 15). Experiment on a consumer computer communication system . ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/experiment-on-a-consumer-computer-communication-system-


Research papers

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Yves Rickebusch, Bernard Masoliver
June 15, 1984
×

Citation

Rickebusch and Masoliver (1984a, June 15). Adolescents and the computer challenge. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/adolescents-and-the-computer-challenge


Research papers

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
×

Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management (French). ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management-french-


Research papers

Practical experiences in using a high speed computer (French)

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
×

Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer (French). ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer-french-


Research papers

The importance of being the first in a rapidly growing market

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Jukka Miettinen, Jorma Sairanen
November 27, 1985
×

Citation

Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-


Research papers

Coming to terms with terminals

Without wishing to be openly critical of current methods of research analysis I would like to suggest that data is often accepted at face value because it is thought to be uneconomical or inconvenient to subject the data to more critical testing....

Catalogue: Paper 1978: Analysis of Data
Author: Richard E. Kottler
February 1, 1978
×

Citation

Kottler, R. E. (1978a, February 01). Coming to terms with terminals. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/coming-to-terms-with-terminals


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
×

Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Experiment on a consumer computer communication system (French)

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Jacques Bertrand, Marianne de Souza
June 15, 1982
×

Citation

Bertrand and de Souza (1982a, June 15). Experiment on a consumer computer communication system (French). ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/experiment-on-a-consumer-computer-communication-system-french-


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
×

Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base