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Research papers
Shrugging off gender inequality
We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...
Catalogue: Asia Pacific 2019
Authors: Deanna Elstrom, Emi Nishiyama
Companies: Ipsos MRBI, Unilever
May 22, 2019
Videos
Value of vir-ture
Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
Research papers
Value of vir-ture: Virtual understanding culture
This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
Magazines
Research World (May-June 2018)
It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...
Catalogue: Research World 2018
Author: ESOMAR B.V.
June 1, 2018
Research papers
Millennial lens
In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
March 16, 2018
Research papers
Deep design to the rescue
This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...
Catalogue: Global Qualitative 2017: Back to the future
Author: Tirthankar Dash
Company: Quantum Consumer Solutions Pvt Ltd
November 3, 2017
Research papers
