Abstract:

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms, category discourse and religious values beyond 'user understanding'. We hope to show Deep Design not only informs the act of designing but also takes a step back to view design as a way of communicating a set of meanings and values that lie implicitly in our cultures. Only when design creation is approached with such depth will it truly be resonant and truly revolutionary.