Abstract:
This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms, category discourse and religious values beyond 'user understanding'. We hope to show Deep Design not only informs the act of designing but also takes a step back to view design as a way of communicating a set of meanings and values that lie implicitly in our cultures. Only when design creation is approached with such depth will it truly be resonant and truly revolutionary.
Research Papers
Erotic Capital as a platform for innovation and communication
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Catalogue: Global Qualitative 2017: Back to the future
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Research Papers
Alice in customerland
Catalogue: Congress 2017: Visionary
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Company: BVA Group
September 4, 2017
