Abstract:
While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?
Videos
Key drivers of investment and M&A activity in market research
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
 
September 8, 2019
Videos
Brands Connect: The changing role of the insights function and job description
Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
Webinars
Best of ESOMAR Italy: Understanding consumers in the current technoculture
Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
 
May 21, 2021
