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Your Honor, we have lost our edge

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Katia Pallini, Annelies Verhaeghe

Abstract:

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Katia Pallini

Author

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Annelies Verhaeghe

Author

This is a long description of some author details.

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Pallini and Verhaeghe (2018a, September 23). Your Honor, we have lost our edge. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950