Resources Library by ANA

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Thomas Merz, Bruce Roberts

August 1, 1999

Introduction

Introduction to the ESOMAR Monograph "Better Research For Better Media Decisions" (vol.7) from Sheila Byfield.

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Sheila Byfield

August 1, 1999

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies, speeding up of mutations and acceleration of trends, dispersion of practices and explosion of rules, and inter-penetration between...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Dina Raimondi

October 20, 1998

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Sheila Byfield

October 20, 1998

Capturing the elusive brand

This paper looks at the changing environment of brand research and assesses the implications for exploring brand equity quantitatively within the context of brands of similar status outside the immediate product area within the retail environment...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Mary Short, Sarah O'Brien

June 15, 1998

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Aidan O'Driscoll

June 15, 1997

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Peter Harris

June 15, 1997

Are you ready to shop on-line?

This paper is based upon the experience of the authors in researching general and specialized retailing and consumer behaviour, on related research projects in other countries and on a research program regarding the Internet Consumer, whose aim was...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Carlos Liz, Rui Almeida

June 15, 1997

Interactive advertisement in Japan

This paper discusses advertising using interactive mechanisms, above all, Internet-based advertising in Japan. The number of Internet users is sharply increasing in Japan as in other countries. With this increase, a large number of companies are...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Toshiyuki Kitahara

Company: Dentsu Macromill Insight

June 15, 1997