Resources Library by ANA

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Philip P. Todd

September 1, 1978

The contribution of psychographic research to promotion

The purpose and the nature of this memo is a very practical one: it is to show how we tried to make better decisions on promotions by reinforcing the classic judgemental approach with an inter-subjective research oriented approach (based on consumer...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Authors: E. Petit Damico, Wolfgang Noll

June 15, 1976

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Elizabeth H. Nelson, Mark R. C. Lovell

Company: KANTAR TNS Malaysia

August 1, 1975

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mark R. C. Lovell

September 1, 1973

Sampling or "movivation" (French)

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and ma- thematics which enables the opinions of a large body of people...

Catalogue: ESOMAR Congress 1958

Author: Pierre Lacoste

June 15, 1958

Sampling or "movivation"

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and mathematics which enables the opinions of a large body of people to...

Catalogue: ESOMAR Congress 1958

Author: Pierre Lacoste

June 15, 1958