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Research papers

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft
November 22, 2023

Research papers

What's the New Normal

When executing research projects online, through panels and communities, it is often difficultreaching and engaging with younger audiences. This can impact the timings and finances of a project,so a need for optimising the research technique was...

Catalogue: Dynamic. Diverse. Digital
Author: Temi Marinova
Company: DWise
June 20, 2022

Research papers

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital
Author: Alfie Adamson
Company: Epiphany RBC
June 20, 2022


Research reports

Country Market Research 2019: Germany

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019



The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012


Research World (March 2004)

Several important initiatives are under way in Europe and other regions to ensure that the market research industry can speak with one voice. It would be good if market researchers, as part of these initiatives or elsewhere, could develop more ideas...

Catalogue: Research World 2004
Author: ESOMAR B.V.
March 1, 2004


Research World (January 2002)

In general research withstands recession better than other marketing services such as advertising and public relations, where there have already been redundancies in some countries. Clients need information when their businesses are doing badly, just...

Catalogue: Research World 2002
Author: ESOMAR B.V.
January 1, 2002

Research papers

Similarity and diversity in European attitudes

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano
Companies: OPTEM, Data Media Ltd.
October 28, 2001