Research World (March 2004)

Date of publication: March 1, 2004

Catalogue: Research World 2004

Author: ESOMAR B.V.

Abstract:

Several important initiatives are under way in Europe and other regions to ensure that the market research industry can speak with one voice. It would be good if market researchers, as part of these initiatives or elsewhere, could develop more ideas and plans on how to raise their voice in the media. Developing pro-active responses, using the right to reply that is respected by the media in democratic societies, are among the suggestions made by industry experts in this second report in a two-part series.

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