Research World (January 2002)
In general research withstands recession better than other marketing services such as advertising and public relations, where there have already been redundancies in some countries. Clients need information when their businesses are doing badly, just as much as they do when they are prospering, the argument goes. But that doesn't mean there won't be increased competition and pressure on margins. Circumstances vary from agency to agency, but there is a widely held view among the chief executives of some of Europe's leading research companies that the market will get worse in Europe before it gets better.
- This could also be of interest