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Research papers
Gaining marketing-relevant knowledge from social media photos
The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...
Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
Research papers
Reality check
This paper highlights how this change in the research environment has created a greater need than ever to consider relevant context throughout the research process- from project planning right trough to analysis and reporting. It argues that common...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Jessica Salmon, Bob Cook
Company: Firefish
November 8, 2012
Research papers
Water wows
With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Pia Mollback-Verbic, Piyul Mukherjee
Company: Quipper Research
November 13, 2011
Research papers
Web 2.0 capturing real life insights
It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to...
Catalogue: Online Research 2010: E-Universe
Authors: Laetitia Ricci, Diouldé Chartier, Frédéric Lefebvre-Naré
Company: DCAP Research
October 19, 2010
Research papers
Inspiring change
Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009
Research papers
It works for us but does it work for them?
Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steve Cierpicki, Daniel Alexander, Lou Rubie, Stephanie Alchin, Ray Poynter
Companies: Colmar Brunton, Mars Wrigley
October 29, 2009
Research papers
Without a NET
After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...
Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008
Research papers
Turning the super tanker
A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...
Catalogue: Panel Research 2008
Authors: Catherine Garland, Mark Van Walwyk
Company: GfK
October 24, 2008
Research papers
