It works for us but does it work for them?

Date of publication: October 29, 2009

Abstract:

Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to participate in and be more open and honest in online research communities compared to other research methodologies? This presentation explores the benefits that members receive by being part of an online research community and the resultant validity of the data captured using the technique.

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