You searched for: "*"

The results has been filter on Tags containing Media Research.
ANA has found 419 results for you, in 80 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981

Research papers

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Barry J. Witcher
June 15, 1981

Research papers

Cognitive styles

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain
September 1, 1980

Research papers

Improving the effectiveness of our media planning

The everyday activity of a media planner consists in organizing systems or combinations of means of transportation for the advertising messages toward the targets. In most other fields, such a system is considered as a good one when it : is cost...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Giovanni Fabris
June 15, 1984

Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979

Research papers

Australia

The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Ian Muir
Company: McNair yellowSquares Pty Ltd
June 15, 1980

Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982

Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984

Research papers

Tailoring media research to users' needs

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Michael M. Brown
June 15, 1984