Resources Library by ANA

Effective advertising strategies for the new media and marketing environment

Significant changes in the media and marketing environments in the Triad countries within the next decade will suggest that advertising and marketing strategies should also change. This presentation is intended to motivate that change, and inspire...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Jeri Moore

June 15, 1992

Measuring and selling new media via established research systems

In recent years there has been a steady move towards an integrated and interdependent European market - and the media available to advertisers across Europe have become more similar country by country. There is still however limited access available...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: John Clemens, Jon Priest

June 15, 1992

The joint effect of several marketing activities

It is rarely possible to study the effect of several marketing factors simultaneously. New media, however, may provide such opportunities. Teleshopping does so, because here sales is linked directly to product, price, advertising, media plans, etc....

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Ole Stenvinkel Nilsson

June 15, 1991

Introduction

In the complex world of advertising today, in the face of dramatic changes in media, consumer lifestyles and corporate structures, there is a tendency on the part of advertising professionals, both agency and client, to feel that they must reinvent...

Catalogue: ARF Guidelines Handbook

Author: Malcolm A. McNiven

June 15, 1990

Recent developments and future trends in marketing research in Japan using new electronic media

Five years ago, when there were heated discussions on emerging new electronic media in Japan, I wrote an article for a Japanese trade journal, in which I discussed possible use of new media for marketing research. The new media I discussed in the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Kazuaki Katori

Company: NTT DATA SMIS

June 15, 1988

The impact of the new electronic media

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Barry M. Kaplan

Company: Bates CHI & Partners

June 15, 1986

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

April 11, 1984