Resources Library by ANA

Single source multimedia audience measurement

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It...

Catalogue: WM3 2009: Change Is In The Air...

Author: Giorgio Licastro

Company: GfK

May 7, 2009

Digital moms

Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor...

Catalogue: Panel Research 2008

Authors: Leslie Rimmer, Cheryl Wilbur

October 24, 2008

Improving health through research with impact

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies they use to treat those patients. The careful development of research surveys and...

Catalogue: Congress 2008: Frontiers

Authors: Peter Everett, Tom Holman, Jonathan Lough, Melissa Hatty, Colin Jevons, Jim Irving

Company: UltraFeedback

September 26, 2008

Using multi media measurement

Today, marketers have a choice of market research studies from different vendors to provide them with the above described information about mass media and new contact points. These multimedia studies use consumer survey data to measure the relative...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Shubu Mitra

Company: The Coca-Cola Company

June 15, 2008

No Latin love

The presentation comprises an analysis of Latin Americans' points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural. Based...

Catalogue: Latin America 2008

Author: Constanza Cilley

Company: KANTAR TNS Malaysia

May 13, 2008

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008

Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper

Company: Research Now SSI

April 9, 2008

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007

Author: Dirk Engel

November 12, 2007

Communication index

The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...

Catalogue: Congress 2007: Excellence

Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen

Company: InterMedia Survey Institute

September 19, 2007

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence

Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper

Company: Harris Interactive (Europe)

September 19, 2007