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Research papers

National hispanic people meter sample

The paper describes and discusses the sample design to measure television viewing among the Hispanic population in the U.S. using a peoplemeter. The sample design is a two phase sample. The first phase sample is a sample of U.S. households in which...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Edward A. Schillmoeller
Company: Nielsen
May 1, 1994

Research papers

The heart of the target

This paper's main argument is that 'ethnic' and other forms of specific target marketing offer an opportunity for marketing efforts to be precise, relevant and coherent to suit various consumer search behavior patterns. Personal care products address...

Catalogue: Ethnic Marketing 2000
Authors: Thinus de Wet, Nick Millett, Olwen H. Wolfe
July 1, 2000

Research papers

Measuring the television habits of ethnic minorities

Canada is a country of immigrants, and official government policy encourages bilingualism (English and French) and multiculturalism. Television services are provided in French and English across the country; cable and traditional over-the-air...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Owen Charlebois, Jim Matsui, Ken Purdye
May 1, 1994

Research papers

Cultural adaptation and differences from a South African perspective

This paper describes and explains ethnic diversity within South Africa, and how this translates in terms of cultural adaptation, differences and change pre and post apartheid, and potentially in the future. The hypothesis presented is that ethnicity...

Catalogue: Ethnic Marketing 2000
Authors: Debi Fletcher, Tessa Pintusewitz
July 1, 2000

Research papers

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000
Authors: Marsha E. Williams, Jeffrey Kaufman
Company: Viacom International Media Networks
July 1, 2000

Magazines

Research World (July/August 2008)

It would appear that the world is in the throes of another age of mass migration. Today, 190 million people live outside the country of their birth. Societies are becoming multicultural in a way that they have never been before. For marketers and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
August 1, 2008