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Research papers

Efficient estimation of descriptive statistics from panels with partial replacement

This paper deals with efficient estimation of descriptive statistics such as means, totals and percentages from rotating panel surveys (panels with partial replacement). It is supposed that the variable under study is measured repeatedly. When the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Frank J. R. van de Pol
June 15, 1982
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Citation

van de Pol, F. J. (1982a, June 15). Efficient estimation of descriptive statistics from panels with partial replacement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/efficient-estimation-of-descriptive-statistics-from-panels-with-partial-replacement


Research papers

Rare target groups

Finding samples representing segments of the general population when the rate of strike (percentage of the segment in total population) is inferior to 20%, is becoming a common performance asked from the practitioner by client marketing companies....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Alain Zwilling
May 1, 1981
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Citation

Zwilling, A. (1981a, May 01). Rare target groups. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/rare-target-groups


Research papers

SISDATA

SISDATA, the Statistical Information System, designed and maintained by Slamark International, an Italian information system and marketing consultancy firm, deals with secondary statistical data, that is, the data of the main sectors of a country's...

Catalogue: Seminar 1980: Information Systems In Action
Author: Luciano Daina
June 15, 1980
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Citation

Daina, L. (1980a, June 15). SISDATA. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sisdata


Research papers

Multivariate procedures that will work anywhere

In the marketing research literature, the term 'multi- variate analysis' has been broadly used to include all statistical procedures that are concerned with the simultaneous analysis of the relationship among several variables. The emphasis in the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: B. Venkatesh
March 1, 1979
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Citation

Venkatesh, B. (1979a, March 01). Multivariate procedures that will work anywhere. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multivariate-procedures-that-will-work-anywhere


Research papers

The role and function of multivariate methods of data analysis in marketing information systems

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Yves Evrard, Patrick Le Maire
June 15, 1977
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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-role-and-function-of-multivariate-methods-of-data-analysis-in-marketing-information-systems


Research papers

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977
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Citation

Stammers, H. R. (1977a, March 01). Use of the shape technique for forecasting pharmaceutical markets. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/use-of-the-shape-technique-for-forecasting-pharmaceutical-markets


Research papers

Configuration analysis as an instrument for making decisions in marketing (German)

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Erich M. Ruczinski
June 15, 1972
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Citation

Ruczinski, E. M. (1972a, June 15). Configuration analysis as an instrument for making decisions in marketing (German). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/configuration-analysis-as-an-instrument-for-making-decisions-in-marketing-german-


Research papers

Configuration analysis as an instrument for making decisions in marketing

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Erich M. Ruczinski
June 15, 1972
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Citation

Ruczinski, E. M. (1972a, June 15). Configuration analysis as an instrument for making decisions in marketing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/configuration-analysis-as-an-instrument-for-making-decisions-in-marketing