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Multivariate procedures that will work anywhere

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: B. Venkatesh

Abstract:

In the marketing research literature, the term 'multi- variate analysis' has been broadly used to include all statistical procedures that are concerned with the simultaneous analysis of the relationship among several variables. The emphasis in the presentation will be on international applications of one or more of the multivariate procedures.

B. Venkatesh

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Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Philippe Boutié

 

September 1, 1996

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Citation

Boutié, P. (1996a, September 01). Will this kill that? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/will-this-kill-that-


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Multivariate analysis of market research data

Catalogue: Consumer Market Research Handbook

Author: C. Holmes

 

August 1, 1986

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Holmes, C. (1986a, August 01). Multivariate analysis of market research data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/multivariate-analysis-of-market-research-data


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Multivariate perspectives

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Joseph R. Murphy

 

March 1, 1979

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Citation

Murphy, J. R. (1979a, March 01). Multivariate perspectives. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/multivariate-perspectives


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Citation

Venkatesh, B. (1979a, March 01). Multivariate procedures that will work anywhere. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/multivariate-perspectives