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Research papers
Tell me what you want, what you really really want
This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Annie Pettit
October 26, 2011
Videos
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
Research papers
Analytics count
Companies today are acutely aware of the tremendous benefits associated with understanding customers. Many have embraced customer relationship management (CRM) to achieve this understanding. Thus, companies have invested in customer-facing software...
Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Arthur O'Connor, Annie Pettit
March 17, 2002
Videos
Blasting 10 Big Data myths with 10 panel data examples
Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...
Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
Research papers
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
Videos
Multimode, global scale usage
What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...
Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
Research papers
