Abstract:

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all around the world. These people have complaints and desires and dreams and disappointments all of which beg for solutions and new developments. Join this presentation for a case study describing how to discover unmet needs via social media. You’ll even come away with a few ideas with which to tease your clients.