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Research papers

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014
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Citation

Joubert, Burge and Phillips (2014a, May 13). Mobile research goes to the game. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/mobile-research-goes-to-the-game


Magazines

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014
Author: ESOMAR B.V.
February 15, 2014
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Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2014-


Research papers

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn
Company: YouGov
November 6, 2012
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Citation

Brilot, Morris, Houlden and Penn (2012a, November 06). The BBC Olympic flame. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-bbc-olympic-flame


Research papers

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
October 21, 2010
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Citation

Cardani and Ventura (2010a, October 21). Event & sponsorship valuator. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/event-sponsorship-valuator


Research papers

F1 racing for insights

The key points illustrated in the paper will be:A brief introduction to the F1 Racing reader in Established F1 markets and Emerging F1 markets.Some key differences between Established and Emerging F1 markets: approach to the sport and brand sponsors...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Author: Mitra Powell
February 11, 2009
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Citation

Powell, M. (2009a, February 11). F1 racing for insights. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/f1-racing-for-insights


Magazines

Revue Française du Marketing (Octobre 2008)

Le Professeur Michel Desbordes nous livre une brève histoire du sponsoring. Leconcept d'ambush marketing introduit par Meenagan en 1994 est unetechnique de plus en plus employée. Cependant, si elle vise à limiter lerisque financier induit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2008
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Citation

, A. (2008a, October 01). Revue Française du Marketing (Octobre 2008). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2008-


Magazines

Revue Française du Marketing (Mai 2008)

Les textes que nous vous proposons aujourd'hui relèvent de thèmes, de méthodologies d'études et d'origines variées.Le premier provient d'un Congrès de l'association européenne ESOMAR, et nousl'avons traduit pour en faciliter...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2008
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Citation

, A. (2008a, May 01). Revue Française du Marketing (Mai 2008). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2008-


Magazines

Revue Française du Marketing (Mars 2008)

Une fois encore ce numéro, constitué d'articles variés, rassemble des auteurs tous thésards sélectionnés ou primés, tous Maîtres de Conférences dans le système universitaire. En dehors de cette homogénéité...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2008
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Citation

, A. (2008a, March 01). Revue Française du Marketing (Mars 2008). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2008-


Magazines

Research World (May 2006)

The football World Cup this summer in Germany is, together with the preceding qualifying games, one ofthe largest competitions in the world. Its importance is enormous -it has a huge impact on productivity and media behaviour, as well as consumption,...

Catalogue: Research World 2006
Author: ESOMAR B.V.
May 1, 2006
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Citation

B.V., E. (2006a, May 01). Research World (May 2006). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/research-world-may-2006-