Resources Library by ANA

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019

Authors: Matthew Beal, Ashley Woods

Companies: Google, Kantar

May 22, 2019

Digital anthropology

The aim of this paper is to present and to “train” attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Francois Erner, Jennifer Roberton

Company: respondi

November 11, 2018

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW

Authors: Rebecca L. Norris, Layhour Sao

Company: KANTAR TNS Malaysia

September 22, 2016

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Emmanuel Huet, Gabriela Barrios

June 23, 2013

Better answers to basic questions

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work- getting the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen

November 6, 2012

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

July 15, 2012

Digital boost in Latin America

Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Alexandro Herrera

Company: KANTAR TNS Malaysia

May 3, 2012

The rise of micro-multinationals

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Terry Sweeney, Amit Gupta

April 17, 2012

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Alexander Erofeev, Simon Patterson

Company: QRi Consulting Ltd.

March 26, 2012