Abstract:

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive (often referred to as the Cookie law) at company level. This Directive applies not only to research but also other activities such as any user-facing corporate website containing promotional materials or other B2B marketing techniques including email marketing that companies use to store or access information on a user's device.