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Magazines

Marketing and research today (May 1996)

Perceptions of advertising as a strong marketing force seem to be widespread, both within business communities and among the general public aswell. These perceptions tend not to be founded on empirical evidence, butrather, on myths about advertising...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1996
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Citation

B.V., E. (1996a, May 01). Marketing and research today (May 1996). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1996-


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
×

Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (Spanish). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-spanish-


Magazines

Marketing and research today (February 1996)

This issue of Marketing and Research Today is devoted to a selection of papers given at the 1995 ESOMAR Congress in The Hague. Papers delivered by four invited keynote speakers are included.As usual at the ESOMAR Congress, Awards were given for the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Marketing and research today (February 1996). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1996-


Research reports

Pharmaceutical marketing research (French)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
×

Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-french-


Magazines

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1995
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Citation

B.V., E. (1995a, November 01). Marketing and research today (November 1995). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1995-


Research reports

Interviewing for market and opinion research

The Dutch Information and Public Relations Centre Your Opinion Counts took the initiative in 1992 to develop a training and examination programme for interviewers in The Netherlands. The training consists of a theoretical and a practical part. The...

Catalogue: ESOMAR Publications
Authors: Ed A. van Eunen, ESOMAR B.V.
September 1, 1995
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Citation

van Eunen and B.V. (1995a, September 01). Interviewing for market and opinion research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/interviewing-for-market-and-opinion-research


Research reports

ICC/ESOMAR international code of marketing and social research practice

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice


Research reports

ESOMAR Annual Market Study 1994

This current report covers the 1994 market statistics. For the seventh year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR Annual Market Study 1994. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1994