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Research papers

Market researchers in Europe

ESOMAR has carried out a survey of the scope and the organisation of market researchers in Europe. This was not a field survey, which, on grounds of cost, could not be contemplated, but a series of interviews by experts. The experts were ESOMAR's...

Catalogue: The European Marketing Research Review 1972
Author: Werner Wyss
June 15, 1972
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Citation

Wyss, W. (1972a, June 15). Market researchers in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-researchers-in-europe


Research papers

The interviewers' role with new methods of data collection

Recent advances in data collection and interpretation, especially electronic metering devices, have interacted with the work of the interviewer. Long-running panel operations have made it possible to assess the value of differential changes to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Stephan Buck, J. G. Boggis
June 15, 1972
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Citation

Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection


Research papers

Selection and training of interviewers

The methods of interviewer selection in current use are examined, reference being made to those described by Dr. Noelle Neumann and Mr. Paul Berent in their papers read at the Esomar Congress in Evian in 1962. The interviewer selection methods used...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Joan Macfarlane Smith
June 15, 1969
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Citation

Macfarlane Smith, J. (1969a, June 15). Selection and training of interviewers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/selection-and-training-of-interviewers


Research papers

Some psychological aspects in industrial marketing

If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Roberto Woynar, N. Gower, Iginio Lagioni
March 5, 1969
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Citation

Woynar, Gower and Lagioni (1969a, March 05). Some psychological aspects in industrial marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-psychological-aspects-in-industrial-marketing-


Research papers

A study illustrating that more effective recruiting programs can be developed on college campuses

The results of this study offer small comfort to companies who rely upon campus interviewers as a primary recruiting medium. By and large, they are not reaching the students in a meaningful way. There is a signal lack of communication between...

Catalogue: ESOMAR Congress 1968
Author: David North
June 15, 1968
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Citation

North, D. (1968a, June 15). A study illustrating that more effective recruiting programs can be developed on college campuses. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-study-illustrating-that-more-effective-recruiting-programs-can-be-developed-on-college-campuses


Research papers

Stipendienplatze in zehn instituten (English)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (English). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-english-


Research papers

Stipendienplatze in zehn instituten (German)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-german-


Research papers

Education of market researchers

Rapid growth in the demand for market research since 1945 has imposed severe strains on the available supply of researchers. Examination of existing academic institutions reveals that nobody is producing trained market researchers. Additionally -...

Catalogue: ESOMAR Congress 1966
Author: A. B. Vos
September 1, 1966
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Citation

Vos, A. B. (1966a, September 01). Education of market researchers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/education-of-market-researchers


Research papers

The selection of market research executives

Although systematic personnel selection procedures have been shown to improve efficiency in many organisations which have introduced them, market research firms and departments have been slow to make use of these management techniques. This may be...

Catalogue: ESOMAR Congress 1966
Author: Ian R. Haldane
September 1, 1966
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Citation

Haldane, I. R. (1966a, September 01). The selection of market research executives. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-selection-of-market-research-executives