Back

Some psychological aspects in industrial marketing

Date of publication: March 5, 1969

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: Roberto Woynar, N. Gower, Iginio Lagioni

Abstract:

If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and if you are not able to think and to act free from mental barriers and limitations".

Roberto Woynar

Author

This is a long description of some author details.

N. Gower

Author

This is a long description of some author details.

Iginio Lagioni

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Some aspects of marketing research in Czechoslovakia

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Jaruse Vydrova

 

August 1, 1967

×

Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia


Research Papers

Research in industrial marketing reinforcement and conversion

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: John B. O'Mulloy, Olle Steiner

 

March 5, 1969

×

Citation

O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion


Research Papers

Some experiences in consideration of marketing aspects in corporate planning

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: G. Lehoczky

 

September 1, 1973

×

Citation

Lehoczky, G. (1973a, September 01). Some experiences in consideration of marketing aspects in corporate planning. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/some-experiences-in-consideration-of-marketing-aspects-in-corporate-planning


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Woynar, Gower and Lagioni (1969a, March 05). Some psychological aspects in industrial marketing . ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/some-experiences-in-consideration-of-marketing-aspects-in-corporate-planning