Some psychological aspects in industrial marketing

Date of publication: March 5, 1969

Abstract:

If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and if you are not able to think and to act free from mental barriers and limitations".

Roberto Woynar

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N. Gower

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Iginio Lagioni

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