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Videos
From customer satisfaction to customer experience
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.
Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020
Research papers
From customer satisfaction to customer experience
Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.
Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020
Research papers
Can social listening replace surveys?
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019
Videos
Can social listening replace surveys?
C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christiane Reimann, Frank Buckler
September 8, 2019
Videos
Live lens: Getting closer to consumers
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019
Videos
The challenge of a global brand in unstable times (Spanish)
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...
Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
Research papers
A healthier approach to research: Prescribing real-time solutions in healthcare
Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...
Catalogue: Latin America 2019
Authors: Marcello Garritano, Ana Alvarez
Company: MESH Experience
April 7, 2019
Research papers
