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Can social listening replace surveys?

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Frank Buckler, Christiane Reimann

Abstract:

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Frank Buckler

Author

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Christiane Reimann

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Authors: Javier Quinones, Veronica Moreno, Patricio Pagani

Companies: Infotools, The Coca-Cola Company

September 13, 2012

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Citation

Quinones, Moreno and Pagani (2012a, September 13). Ode to the unsung hero - Navigating the turbulent waters of research. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/ode-to-the-unsung-hero---navigating-the-turbulent-waters-of-research


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Catalogue: Congress 2016: #WOW

Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey

Company: Infotools

September 22, 2016

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Citation

Pagani, Feldhaeuser and Hulsey (2016a, September 22). Taste the feeling of a new brand tracking ecosystem. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/taste-the-feeling-of-a-new-brand-tracking-ecosystem-8888


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Catalogue: Fusion 2019

Author: Dharmendra Jain

Company: Kantar

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Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai


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Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai