Abstract:
C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.
Research Papers
Ode to the unsung hero - Navigating the turbulent waters of research
Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
Research Papers
Taste the feeling of a new brand tracking ecosystem
Catalogue: Congress 2016: #WOW
Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey
Company: Infotools
September 22, 2016
Research Papers
Future-proof data quality using AI
Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
