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Videos

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Charles Wilson
Company: New Balance
June 18, 2020
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Citation

Wilson, C. (2020a, June 18). Translating insight into action. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/translating-insight-into-action


Videos

The shoe mystery

Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.

Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
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Citation

Derval, D. (2019a, November 10). The shoe mystery. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/the-shoe-mystery


Videos

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019
Author: Laura Galecki Andrade
April 8, 2019
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Citation

Galecki Andrade, L. (2019a, April 08). El paso de la Habana (Portuguese). ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/el-paso-de-la-habana-portuguese-


Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ana Maria Moreno, Rodrigo Salgado
November 11, 2018
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Citation

Moreno and Salgado (2018a, November 11). The magical body mirror. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/the-magical-body-mirror


Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018
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Citation

Pai and Bhargav (2018a, September 23). Jabong. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/jabong


Videos
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Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/modeling-insights-with-espn


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179