Resources Library by ANA

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Gary Ellis

November 11, 2018

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Christopher Harms, Luis Freile, Marc Zörnig

Company: SKOPOS

November 11, 2018

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Tugce Bulut

Company: Streetbees

November 11, 2018

A picture paints a thousand words

The future is pictures?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Aoife Marron, Sinead Mooney

Company: RED C Research & Marketing Ltd

November 11, 2018

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kimmo Valtonen

November 11, 2018

Data edge summary

Data edge summary from Peter Nash.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Peter Nash

November 11, 2018

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Archana Pai, Priyanka Bhargav

November 11, 2018

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Gary Ellis

November 11, 2018

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kimmo Valtonen

November 11, 2018