Abstract:
Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?
Webinars
Making online samples more representative
Catalogue: Webinars 2021
Authors: Andrew Mercer, Jeffrey Henning
 
March 17, 2021
Videos
Wow! You do research where?
Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah
 
June 15, 2015
Videos
Social cooling
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tijmen Schep
 
November 11, 2018
