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Building the world's intelligence platform

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Author: Tugce Bulut

Abstract:

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?

Tugce Bulut

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Citation

Bulut, T. (2018a, November 11). Building the world's intelligence platform. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/coca-cola-s-real-time-intelligence