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Building the world's intelligence platform

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Author: Tugce Bulut

Abstract:

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?

Tugce Bulut

Author

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Bulut, T. (2018a, November 11). Building the world's intelligence platform. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/building-the-world-s-intelligence-platform-