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Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many--12337
Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-
Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china-12162
Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china
(2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/flip-the-coin-11940
Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/flip-the-coin
Van Zyl, Wright, Kriegler and Steyn (2022a, July 15). #EXPLORE. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/-explore
Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-
Hunt, A. (2021a, February 11). What's in a name? Why Behaviorally? Why Now?. ANA - ESOMAR. Retrieved November 02, 2024, from
https://ana.esomar.org/documents/what-s-in-a-name--why-behaviorally-why-now-