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Videos

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
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Citation

Lack, Knox, Mantell and Vannozzi (2016a, June 15). The truth is out there. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-truth-is-out-there


Research papers

It's engagement, but is it research?

The research industry is constantly looking to develop more techniques and approaches to try and get closer to the truth and to generate insight. Our argument is that even when we use a great technique the truth that it is trying to communicate can...

Catalogue: Qualitative 2008: Consumer Choice
Author: Alex Johnston
Company: Jigsaw Research
November 20, 2008
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Citation

Johnston, A. (2008a, November 20). It's engagement, but is it research?. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/it-s-engagement-but-is-it-research-


Research papers

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
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Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences-8258


Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
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Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
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Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Research papers

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
×

Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but-


Research papers

A simple record or a whole new ball game?

We are all using more film/video in research. The backlash against long PowerPoint presentations means the increasing use of video clips to bring the findings to life, and the standalone five-minute video to accompany the debrief. But is there an...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Dominic Scott-Malden, Peter Totman
Company: Jigsaw Research
November 8, 2012
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Citation

Scott-Malden and Totman (2012a, November 08). A simple record or a whole new ball game?. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/a-simple-record-or-a-whole-new-ball-game-


Research papers

Arbiters of meaning

This presentation outlines the findings of a small scale research project charged with exploring the role of the simultaneous translator or interpreter in the international research process, highlighting important differences in how the role is...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Peter Totman
Company: Jigsaw Research
November 18, 2010
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Citation

Totman, P. (2010a, November 18). Arbiters of meaning. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/arbiters-of-meaning


Research papers

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
Company: Jigsaw Research
November 20, 2013
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Citation

Totman, P. (2013a, November 20). Freedom to reveal or freedom to project? . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/freedom-to-reveal-or-freedom-to-project--8092