Human plus digital equals agile and accurate

Date of publication: November 11, 2018

Abstract:

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what works, and also some of pitfalls (based on personal experience!). During the course of the paper we'll use four case studies from clients in diverse sectors to illustrate the key points.

Philip Morrison

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Alex Johnston

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